Privacy Policy

Last updated: January 1, 2024

Introduction

Urban Systems Group LLC ("PlatePin," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

Information We Collect

Information You Provide

  • Account Information: Name, email address, username, and password when you create an account
  • Profile Information: Optional information you add to your profile
  • Report Content: Photos, descriptions, and location data for reports you submit
  • Vehicle Information: License plate numbers you choose to follow
  • Communications: Information you provide when contacting support

Information Collected Automatically

  • Location Data: GPS location when you submit reports (with your permission)
  • Device Information: Device type, operating system, unique device identifiers
  • Usage Data: How you interact with our app, features used, time spent
  • Log Data: IP address, browser type, pages visited, time and date of visits

Image Processing

When you submit photos containing license plates, we use optical character recognition (OCR) technology to extract plate numbers. We process registration images for verification purposes and retain derived fields (such as extracted text) for up to 90 days. Original images may be stored for moderation and verification purposes.

How We Use Your Information

We use collected information to:

  • Provide, operate, and maintain our services
  • Send notifications about reports relevant to you
  • Process and deliver report information to other users
  • Verify report accuracy and prevent fraud
  • Improve and optimize our services
  • Comply with legal obligations
  • Protect against illegal activities and abuse

Information Sharing

With Other Users

Report content (excluding personal identifiers) is shared with the PlatePin community. Your username may be associated with reports you submit unless you choose to report anonymously.

With Partners

Aggregated, anonymized data may be shared with city partners and organizations for urban planning and safety improvements. This data never includes personal information.

Service Providers

We work with third-party service providers for hosting, analytics, and other services. These providers have access only to information necessary to perform their services.

Legal Requirements

We may disclose information when required by law, court order, or to protect rights and safety.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security audits and updates
  • Limited access to personal information
  • Secure data centers with physical security controls

Your Rights and Choices

Access and Update

You can access and update your account information through the app settings.

Delete Account

You can request account deletion by contacting support@platepin.com.

Opt-Out

You can opt out of certain notifications through app settings.

Location Services

You can disable location services through your device settings, though this may limit functionality.

Data Retention

We retain your information for as long as necessary to provide services and comply with legal obligations:

  • Account information: Until account deletion
  • Report content: Up to 2 years
  • Verification images: Up to 90 days
  • Log data: Up to 1 year

Children's Privacy

PlatePin is not intended for users under 16 years of age. We do not knowingly collect information from children under 16.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of personal information. We do not sell personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes through the app or via email.

Contact Us

If you have questions about this Privacy Policy, please contact us:

  • Email: privacy@platepin.com
  • Mail: Urban Systems Group LLC, San Francisco, CA

© 2025 Urban Systems Group LLC. All rights reserved.